2018上海奢侈品包装展 LUXEPACK Shanghai

2018-04-11

我们用实物向观众展示未来的创意包装趋势。定制化服务、共享意识、追本溯黑、再生包装、彩虹性格,以及异日珍宝是此次展览我们提出的六种趋势,根据趋势的内涵,我们展示了新材料——新工艺——新设计——新制造——新产品五大板块在包装领域的最新成果。

 

We introduce the trends of packaging in future, including SharedConscience,  Customerization,  2ndLife Packaging,  Rainbow Blood,  Rarified Matter,  and Black to Basics. Based on these trends, we present new materials, new crafts, new design, new technology, and new products, to show the leading achievements of packaging area.

 

在Neuni编写的趋势书中,我们用大家熟知的品牌,详细说明了包装对于产品和品牌的重要性。作为营销物料终端的商品包装,不应该仅仅具备承载功能,品牌形象、用户体验、引导消费等等都可以通过包装完成。

 

In Neuni’s trend book, we introduce the importance of packaging through many famous brands. As the final point of marketing materials, packaging should promote brand image, user experience, and stimulate consumption, not just pack it.

 

海蓝之谜弹珠礼盒

LA MER pinball pack

 

 

雅诗兰黛维多利亚·贝克汉姆系列产品包装礼盒

Estée Lauder’s Victoria Beckham Collection pack

6大包装行业趋势

6 PACKAGING TRENDS

共享意识 Shared Conscience |

 

如今,消费者也开始加入到了产品品牌开发的过程里。作为品牌故事的一部分,共享式的品牌特征开始发展起来。其中,消费者与产品公司拥有同样的目标和诉求:拥有健康,自我及完善的生活方式。包装方面,可回收型的需求逐渐增长。一种自然型,可信赖的风格化卫生材料与无害型混合物的结合,在各种化学材料包装低迷的形式下迅速的崛起起来。至此,该种无以名状的复合材料不被察觉的承包下了无数零售店的产品包装链。

 

The consumer now participates in the branding of the products. As part of the brand’s story, a shared identity develops. The consumer and the company preach the same goals and lifestyle aspirations: leading a healthy and conscious, do-good existence. In packaging, the recycled content strives to be increased. Natural, authentic, and stylistically wholesome materials bound with non-toxic ingredients are chosen over the barrage of chemically inclined, unpronounceable ingredients running down the back of product packaging lining the grocery store aisles.

石头纸包装  Stone Paper Packaging

定制化服务 Customerization |

 

定制化服务数字制造及附加生产,按材料供应商的增长需求为消费者提供了一系列选项,创造了最优化定制服务的领域。尤其是食品及饮品的产业趋势,个性化礼品成为了一个巨大的营销点,相关的新技术可以按个别客户的需求为特殊活动提供具有高辨识度的产品。客户也可以自选石料,木料,按要求设计及制作个性化的专属包装。个性化包装也可以按客户意愿投入生产。

 

Digital fabrication and additive manufacturing paired with material suppliers’ increasing willingness to provide a range of options to customers create an arena of optimized customization. A trend particularly relevant for the food and beverage industry where personalized gifts are a huge selling point, these relatively new technologies can offer highly differentiated products for individual customers at special events. Customers can now design and make their own highly customized packages on request, they can choose the kind of stone, or wood veneers they want.Individual packaging designs can be manufactured in accordance with customer wishes.

 

参数化3D打印包装 3D Printing Packaging

再生包装 2nd Life Packaging |

 

随着包装的物质成分不断增加,顾客们的整体体验也不断得以充实。亲自打开包装,就真的不能再使用包装了。再生包装让顾客们慢下来,投入到拆包装的享受中。毕竟时间宝贵,再生材料不经能提供拆包装非凡体验,还能让顾客们轻松意识到他们的产品包装不是用后即扔的一次性消耗品,而是拥有后续生命的完整产品。该种包装取材自然,纯手工制作,设计符合手工美学原理。材料结实,耐磨。其中含有取材于餐饮业包装废料的碎料板,可循环3D打印的纤维肌理,持久香气浸染其中,并与创意装置相结合。一种兼具保护性本职及玩赏性延伸的包装设计悄然诞生,忠于其身而又超于其身。

 

Increased physical engagement with packaging enriches the consumer’s overall experience. So unpack it yourself.But, really unpack it. Second life packaging gets customers to slow down and engage in the unwrapping of their product. After all, time is a luxury. Not just experiential, the conscience consumer can also rest easy in the knowledge that their product’s packaging is not a throwaway item, but one with an afterlife.

This packaging is natural, takes on a handmade, homemade aesthetic. Stiff, millable materials, including particleboard made from F&B industry packaging waste, and upcycled 3D printing filaments are used. Packaging materials are infused with long-lasting fragrances, and creative fixtures. Packaging firstly protects and is secondly enjoyed as a playful and decorative feature. An item in and of itself.

 

彩虹性格 Rainbow Blood |

 

一种应对更加多样化市场的意识。包装使用更有表现力更情绪化的色彩来适应使用者不同的个性和愿望。从色彩心理学的角度来看,色谱上任何一种颜色都代表着一种不同的感觉和性格。活力?平静?纯粹?力量?这些颜色有效地掌控了我们的情绪并与我们产生对话。一切选择都在于你。

 

An awareness, a call to a more diverse target market. Celebrating differences from personality through to personal aspirations, packaging uses the expressive, emotive power of color to provide a little something for everyone. Color psychology at its absolute, each part of the rainbow draws in a different feeling, a different character. Are you looking for energy, calm, purity or strength? These potent colors command our attention and speak to us. You could have it all, and you just might want to.

 

异日珍宝 RARIFIED MATTER |

 

浮夸,独特,珍奇注定孕育于奢侈的概念之中。与之相关的永远是珍奇的异宝,非凡的用户体验,和往往恰逢其时的收藏者。对于环境恶化及资源匮乏所引起的不可避免的担忧,要归咎于一次性文化使的稀少这个概念在当今尤为尖锐。我们关注于身下的大海和头上星空,那些我们认为正待开发的东西。因为生态污染,我们可能即将失去并再也没有机会看到。这些材料,可反射,可发光,五彩缤纷,形态不定,寓意超脱,体验非凡。流体效果的表面由珍稀的类矿物和天体标本制成。

 

Extravagance, exclusivity, and rarity, are innately embedded within the concept of luxury. There will always be a rare item, the most exclusive experience, and the collectors who have just got to have it. The inevitable concern over environmental degradation and scarcity of matter due to throwaway culture makes this concept of rarity especially poignant and of the times. Our focus is on our oceans and the galaxy; what lies beneath and what is up in space, as we consider that which is yet to be discovered. What we may lose or never get to see, due to ecological ruin. These materials, reflective, glistening, iridescent, and morphing, imply the otherworldly, an experience far from the norm. Surfaces appear liquified as if made of rare mineraloids, and celestial specimens.

 

追本溯黑 Black to Basics |

 

去品牌的开始作为一种途径,满足了以客户群体为源头产生的一种审美疲劳,其中包括对各类品牌名称,盖满了促销活动的产品包装。作为回应,管子,瓶子和罐子都流行小化设计,外观偏好白色。象征诚实,简单的白色意在给产品内容提供了一种暗示。干净,易碎但不引人瞩目,简单的画面,纯白的包装这些元素也为黑色了铺路,后者更加大胆,丰富,神秘而精致。当下的客户趋势在于期盼回归本真,在不经意之间流露出实力与风格。这既是对明暗不一的黑色潮流发起的致敬,也是对其凸显产品顶尖身份的一种褒赞。

 

De-branding kicked off as a way to satisfy a consumer base fed up with a barrage of brand names, marketing and promotional material covered product packaging. As a response, tubes, pots and bottles turned minimal, they turned white. A white like honesty and simplicity, to take a stand for the contents inside. Clean and crisp but missing cool, simple graphics and pure white packaging paved way for black; the bolder, richer and more mysteriously sophisticated of the two. Trending for customers who are looking to get back to basics, while exuding strength and style, here’s to different shades of stylish black and its ability to ooze top-tier product identity.

 

1场深度探讨

1 Professional Conferences

奢侈包装新方向=新材料应用浅析

THE NEW LUXURIOUS PACKAGING

 

Neuni 创始人&CEO 吴迪,作为首位讲座嘉宾为观众详解未来包装趋势。

Founder & CEO of Neuni , Lyal Wu gave a speech to describe the trends of packaging as a key speaker.

 

 

 

1场零距离工作坊

1 Designer Workshop

Neuni一直倡导的“新材料驱动新设计”应该如何实践?

明天Neuni工作坊手把手教你

How to realize ” Material driven design”?

You will find the answer at our booth

从材料体验入手的设计方法

2018.04.12 12:00–12:30 

创新材料一直都是包装设计研究和实践议程中非常重要的一点,但是材料的体验究竟该如何进行,这一研究的重要性一直到现在都没有被正视。在这里呈现“材料驱动设计”这种设计方法,旨在帮助设计师建构、沟通和思考他们在设计材料体验方面的实践。

主讲人:吴迪 – Neuni MatériO 执行总裁;Luke – Neuni实验室技术副总监;Irem – Neuni 研究员

 

MATERIAL DRIVEN DESIGN: A METHOD TO DESIGN FOR MATERIAL EXPERIENCES

2018.04.12 12:00–12:30 

Innovative material has been a central point of research and practice agendas for decades in packaging design. Yet, how to design for material experiences has been poorly addressed to date.The MDD*method presented here aims to support designers in structuring, communicating, and reflecting on their actions in design for material experiences.

Moderated by: Lyla WU – Founder & CEO, Neuni MatériO;Luke – LAB-Deputy Dirctor;Irem – Researcher of Neuni .

 

 

 

您可在Neuni编写的趋势书中收获更多全球材料前沿信息。或是成为我们的会员,掌握全球材料资讯。趋势书订购、会员申请欢迎邮件详询:info@neuni-group.com

 

You can find more material trends information in our trend book.Or you can become our member to be close to the materials from all around the world.For trend book and membership consultation, please contact info@neuni-group. com.

 

 

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TO KNOW MORE 

安特卫普的解构奇才也要向闪光灯下的“两面派”低头

给我一个包,我要闪光下的彩虹

一直没告诉你,其实我们还是做“表面功夫”的行家

如果斯皮尔伯格体验过它,X1套装可能不会出现